Alfonso Cuaron’s “Roma” seems to be the main reason for Netflix amping up their strategy, they know they have a major Best Picture contender in their hands, why wouldn’t they campaign hard for it? These unidentified members of the Academy believe that this is just Netflix marketing itself to filmmakers. “Netflix is pulling a big con,” says another anonymous Academy member of that same branch “They’re trying to buy their presence and identity as a film company without playing by everybody else’s rules. They don’t want to take the risk of having bad box office numbers. They are going to make assertions about how fantastic the crowds were, but there will be no dollars. There’s no credibility because there’s no accountability.” What he means is that Netflix has to rent out theaters, paying up front for the cost, for their theatrical releases THR claims that Netflix pays $30,000 per screen (twice the normal rate) at the Landmark cinema in West L.A – a famous theater that is know to have large amounts of Academy members attending screenings. “Look, it’s a start. What they’re doing is strictly for Academy consideration, as opposed to a business strategy. It’s a step in the right direction , but I think it’s a limited step in the right direction,” says Bill Mechanic, a former producer and former Academy governor To some that’s just not enough. Contribute Hire me
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